A marketing and business development consultancy that stimulates growth for your business step-by-step.
SMEs often lack expertise to feed into their every business need; this may also be caused by the business being under resourced and won’t have enough capacity to fill support functions on a full-time basis. The may result in the prioritization of one function and neglecting the other and consequentially create a ripple effect of the business not receiving the full attention it requires.
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Here’s how we can help your business:
Back to the drawing board
We will commence with a marketing audit in order to review the effectiveness of your current marketing efforts and to assist you to create a strategy to improve results and achieve the desired outcome. This will allow us to:
Obtain a bird’s-eye view of the current marketing efforts.
Indicate what’s working and what’s not
Ensure that there is an alignment in the organization with regards to marketing efforts
Synergies between various campaigns
You can feel confident in the direction of your overall strategy.
You can keep your program optimized through regular audits.
Align with the current business growths goals and objectives
Explores avenues to alleviate the pressures while you focus on your business.
Business Development
When it comes to business growth, business development acts as the golden thread that ties together all of the functions or departments with a company, helping a business to expand and improve its sales, profits, product offerings, quality of employees, good customer service and market penetration.
There are numerous areas in developing a business that must run like a well-oiled machine in order to facilitate information, strategically plan future objectives, and make smart decisions.
Here are possible areas of development, however, these may vary from one business to anther:
Market Research and Analysis: This information helps identify new market opportunities and develop effective strategies.
Sales and Lead Generation: This involves prospecting, qualifying leads, and coordinating with the sales team to convert leads into customers.
Strategic Partnerships and Alliances: This includes forming strategic alliances, joint ventures, or collaborations that create mutually beneficial opportunities.
Product Development and Innovation: This involves conducting market research, gathering customer feedback, and collaborating with internal teams to drive innovation.
Customer Relationship Management: This involves customer retention initiatives, loyalty programs, and gathering customer feedback to enhance customer satisfaction and drive repeat business.
Strategic Planning and Business Modeling: This includes identifying growth opportunities, setting targets, and implementing strategies to achieve sustainable growth.
Mergers and Acquisitions: This involves evaluating potential synergies, conducting due diligence, and negotiating and executing deals.
Brand Management and Marketing: This includes creating effective marketing campaigns, managing online and offline channels, and leveraging digital marketing techniques.
Financial Analysis and Funding: This includes exploring funding options, securing investments, or identifying grant opportunities.
Innovation and Emerging Technologies: This involves assessing the potential impact of disruptive technologies and integrating them into the organization's growth strategies.
See more on this topic here
Optimize Digital Marketing Platforms
Digital marketing has become an essential part of every business strategy. With the COVID-19 pandemic accelerating the shift to online channels, businesses that have been slow to execute digital marketing strategies now have to adapt with the new business climate. Putting a focus on digital marketing allows businesses to:
Reach a Wider Audience
Execute marketing campaigns in a Cost-Effective manner
Personalize the message that they are conveying to their target audience
Cut through the clutter via SEO
Utilize Social Media platforms to source consumers
Remain top of mind to the consumer with the constant messaging
Reputation Management
It important to now what consumers know about your business as well as the opportunities that can be obtained from the insights within the traffic of your social media touchpoints.
We assist you in the discovery of the gold mine of where your target audience resides and formulate a strategy on how to effectively excavate quality leads. It is vital for your business to remain aware of the occurrences in it’s industry in order to create innovative ways to ensure that the expectations of the clients are always met.
Events Management
With over a decade of experience, Red Tie Solutions can assist you creating a wide variety of events ranging small event at home to managing a conference. This includes birthday celebrations, weddings, and corporate events such as Year End Functions, Trade Shows and Conferences. We offer tailor-made packages to suit your occasion.
We have a team of service providers will transform your ideas into a reality; we aim to meet and exceed your expectations.
We offer:
• Tailor-made events
• Catering and Bar service
• Planning and securing accommodation
• Transport
• Bar Service
• Event Service Staff
• Deco
Let us alleviate your business pressures.
As an additional service, we can link you up with industry experts that can help take your business to new heights.
Your business growth is our goal.
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